Seth Hall, Bluetooth and BORDERS

This project tests CoLab’s mobile phone Bluetooth upload software at Borders Bookshop. The idea is to advertise a promotion by Borders Bookshop in Queen Street, CBD Auckland. The information about the promotion is sent to mobile phones via Bluetooth on Queen Street. Borders can create messages/images as promos or offers to be pushed out via Bluetooth as a message from "Borders" to cell-phones within the vicinity of the store.

The software sweeps the area discovering mobile phone devices which have their Bluetooth on (Bluetooth is a wireless technology for exchanging data over short distances using short length radio waves from fixed to mobile devices) and which offer the OBEX service (Bluetooth device transfer protocol that cell phones use to exchange pictures, videos, applications and other files). Once the application discovers these devices it randomly picks one of the messages/images and attempts to push it out to the device if they accept it. The cell-phone devices do not need any additional software, as the devices own operating system will handle the Bluetooth message natively. In addition there is no charge to mobile phone users for receiving this message.