Envisage 3- Evolving Advertising Technologies

Thursday 29th July 2010
6-8 pm
AUT University Conference Centre - WA Building, 55 Wellesley St, City Campus
Cost: Free!
 
CoLab, in partnership with FILM AUCKLAND invites you to attend our third Envisage Program focusing on new developments and opportunities in ADVERTISING TECHNOLOGIES. With industry speakers Ganesh Raj (Oktobor), Mark Pickering (AmbientX) and Wayne Pick (RAPP New Zealand), this will be an exciting evening with international advertising agencies discussing new media and new directions, and the innovation of advertising.

SPEAKER BIOS

Ganesh Raj
(Account Director, Oktobor)

Ganesh Raj is hugely experienced in the field of Visual Effects with an emphasis on Digital Convergence. He has 15 years of experience within the television and advertising industries in Asia, Australia and New Zealand. Uniquely Ganesh has owned and run a number of Digital and Interactive businesses that focused on the delivery of innovative digital content and digital delivery mechanisms. He is responsible for all Sales, Marketing and PR activity for Oktobor.


Mark Pickering
(Partner and Creative Strategist, AmbientX)

Mark has an unrivalled background in sponsorship leverage and brand experience. In the last 15 years he has worked on some of the world's biggest brands, creating, planning and delivering award-winning experiential and sponsorship leverage campaigns globally.Career highlights for Mark include Coca Cola sponsorship leverage of the English Football League through experiential, sales promotion and online campaigns, which was the Winner of the MCCA (Marketing and Communications Agency Association UK) Gold Award; MyCokeMusic website (UK) sales promotions, advertising and online campaigns and Strategy and experiential leveraging of music and sport properties for Budweiser, Gordon's Gin, Smirnoff and Malibu in the UK and Europe. Mark has done Award-winning activity for Vodafone Music sponsorship leverage activity (NZ) and was the Winner of the MCCA Silver Award for Samsung V200 mobile phone launch promotion.

Wayne Pick
(Executive Creative Director, RAPP New Zealand)

ECD of RAPP New Zealand, Wayne Pick is a multi-award winning creative. Since moving to New Zealand in late 2004, he has won over 100 local and international awards – including Gold at the EFFIES, Cannes, Caples and Echos, as well as the RSVP Grand Prix for three consecutive years. He’s also won at New York Festivals, London International Awards, Australian AWARD, Asian AdFest, Midas Awards, Media Digital Awards, and more.

Wayne began his career in South Africa above-the-line, as an art director with Grey, DDB and Leo Burnett. He then spent 10 years with the TEQUILA\ network, working as Singapore Creative Director, then in London as Creative Partner and Head of Art, before moving to New Zealand to head up TEQUILA\ Auckland as CD. In that time, TEQUILA\Auckland was ranked one of the top ten most awarded direct agencies in the world, according to the Won Report and was FairFax Media & AdMedia’s Compact Agency of the Year.

Since moving to RAPP New Zealand, this agency is now ranked as one of the top ten most awarded direct agencies in the world, according to the 2009 Won Report. It’s also been voted Direct and Interactive Agency of the Year 2010 by Fairfax Media & AdMedia.
 
As well as lecturing on DM and creativity in the US, Australia and New Zealand, he’s judged numerous international awards, including Cannes Lions (Direct Jury 2009), John Caples, New York Festivals and Midas (USA), AWARD (Australia), EFFIES, Axis and RSVP (in New Zealand). 

To register attendance contact CoLab Workshop Coordinator katrina.bell@aut.ac.nz