Expertise

Peter Worrall

Peter grew up in London and trained initially as an engineer and a modelmaker. Here he worked on his first film 2001: A Space Odyssey.
Moving to New Zealand in 1974 as a fine Art painter he was taken into the Barry Lett stable of artists. In 1975 Peter and his brother Mike had a highly successful exhibition at the Barry Lett galleries. By 1978 he was a nightclub founder in San Francisco, a band manager for the Dead Kennedys amongst others and a recording artist with Rough Trade Records. When he arrived back in New Zealand in 1986 he worked as a conceptual designer, scenic artist, special props maker and storyboard artist on numerous local and international feature films.

During the next fifteen years as the company director of the team at 3D Limited, Peter designed, directed and produced many animated TVCs, TV series, and promotional material for large corporate clients such as Saatchi and Saatchi, Y&R, Colenso, Ogilvy & Mather, Air New Zealand, Watties, NZ Government and other agencies and Corporates in New Zealand and Australia. He was alos part of creating a fully character animated short film “egg and the bomb” and a childrens series “Rangitoto Rescue” for TVNZ.

Peter has created software for specific events such as the Commonwealth games and world expos and since 2004, has been specialising in the design and creation of 3D interactive virtual environments and continuing to paint in oils.

Together with Amanda Lane at GalleryCentric, they have been developing the software “exhibbit”, an interactive 3d exhibition creation and showcasing system, over the past five years. With funding in part from the foundation for research in science and technology they have been able to apply their knowledge of design, animation and 3d environment creation to produce this unique software. It utilizes a gaming platform and encompasses new technology to create high resolution art exhibitions in 3d galleries on the fly with file sizes of under 5mb.  At present the applications are online but it is equally powerful onsite in galleries and museums.

He is passionate about providing galleries and artists worldwide with the opportunity to create and hold online exhibitions in a 3D environment.